I know we’re all guilty of just posting for the sake of posting, even myself, but let’s do more than just appeasing the algorithm. Time to have a chat about how to create captivating content.

1. Know What Your ICA is Thinking?

   Think about what they are thinking, asking, objections? Why haven’t they bought yet (if they haven’t)? Why did they? You can turn both of those into a post. If it was a money thing, even a post of why you charge what you charge, value. Think about what your ICA has dm’ed you.

2. Do Your Research

   Ask! Use Instagram Stories for Polls and Questions. Or a great resource, pick one word a week (I believe a week) for “Answer the Public.” Find what questions people are asking in your niche and answer them.

3. Repurpose Content You Already Have

   Repurpose one topic to fit each format of media. Example: Blog Post to Facebook Post/Live to Reel to Tiktok to Email Blast…. honestly, repurposing is endless. This blog in fact started as a FB Live in my group and is now this post, and next included in my email blast.

   Also, recycle that content! People have short attention spans, memory, and the way social media works they might not have caught the first, second, millionth time you’ve discussed something, so revisit, repurpose it!

   *I just don’t suggest recycling your photos, using the same images over and over. Not meaning using the same pictures on your different platforms, I mean recycling over and over the same images on same platform, like IG feed. Don’t do it.

4. Keep Your Content Close

   Don’t put all your eggs in one basket! Cough. Cough, Social Media. You never know what will happen to these apps, you also sign so many rights away, your content isn’t “your content” when posting, so keep it on a channel you own. Think about your blog or your email list.

5. Goal Outcome

   Have a goal in mind. What’s your purpose of every post? Is it to answer a question? Is it to direct them to signing up for your email list? What are you trying to achieve with every post? Not just posting for filler.

You got this! Now, go create some content! Excited to see what you create, might need to tag me, especially if you use “Answer the Public” love the questions people ask. Also, feel free to reach out to me if you need more advice and support, I’m here for you.

Such an important topic, finding your niche audience on social media. Let’s help you find them and keep them.

So here are my Top 8 Tips!

#1 - Know your Ideal Client (ICA) and Know Your Content Pillars.

Go deeper than just the basic gender age, niche it down when finding your “Ideal Client” (aka ICA). Knowing your content pillars helps because you know what you talk about you can find what kind of listeners. Also, if you are lost on Content, put out market research, ask your followers in Instagram Stories. (If you need more help reach out to me.)

#2 - Look at Your Stats.

Kind of related to step 1, but not completely. We tend to forget about our current followers and keep searching for more. We forget how many people, a hundred people, etc. really are! Just imagine being in a room with those numbers. Even if you have a smaller following I guarantee your ICA is in those numbers. Don’t neglect your following! But, look at your statistics, IG is pretty good at breaking those down for you.

#3 - Audit Your Profile.

This is a huge part. Once you get in front of that ICA you need to speak to them. Keep them, get them to want to smash the follow button. Speak their language. Does your bio speak to your ICA? Show your personality. What problem of theirs do you solve? Have a targeted profile. Keywords. Try to step back with virgin eyes or ask friends their opinions…or even ask your ICA.

#4 - Find Your Competiton.

Look at your competition. Don’t steal from them or poach their people! Do not copy. But, look at their followers, see what the trends are. This is strictly research. You’re allowed to follow if public. But use it to gather information.

#5 - Hashtags

Find what hashtags your ICA use and hang out under. The rules of this are always changing, but it’s best to think of hashtags as the seasoning on that dish you already created.

#6 - Collaborations!

Super fun way to gain followers. Share your audience. Not always best to collab with someone that is your competition, but if similar and slightly different go for it! Great for going live, podcasts, guest blogging, story takeovers, so many ways! Get creative! Even if it’s just basic shoutouts, give it a shot, get in front of other people’s audiences.

#7 - Interact!

Just getting the “follow” isn’t enough. You have to create a relationship! Interact! Stories are a great way to get or give interaction, as well as dm’s and posts.

#8 - Get them Off the Platform!

I say this a lot! Get them off the apps and in your email list, because what do you do if they delete that app? You don’t own your followers, but you own your email lists. Remember to use it. Not super easy but use those ICA’s needs to create offers, get them on that list. (I also offer a email training if you need it.)

I know I said it in a few of the points, but seriously, if you have any questions or need more deep details please don’t hesitate to reach out to me! This is my jam, my area of expertise and I love helping. Now go find your people! :)

Do you struggle with thinking out your content? Have you had a hard time finding your right audience? Well, this could be your answer to those struggles!

But, first, WHAT do I mean by “Content Pillars”? Well, think of it like the “Pillars” of a building, but they are holding up your content. These will be your topics to cover on your blog or social media.

WHY? You want to make sure to be a niched down expert topic areas.

Niche down to 4-5 topics. It will make it easier to concentrate your energy. Focusing your attention will help you realize where you are the expert. It will also help your audience recognize you as the go-to/expert in these areas. Not only that, but it will help you plan out your content. Your 4-5 topics just set on rotation. Cuts down the “What do I write about today?” struggles.

If you are worried this will lead you to sound like you are repeating yourself, just remember it takes a person 20x before they get it. 7x before they even click or start trusting.

But HOW? Not sure what subjects your audience sticks around for? What are you known for? ASK THEM! Seriously, do your Market Research! Instagram Polls or reach out to your followers.

Think about what do you typically share about? Just review your media and jot down what topics seem to be repeated and narrow it down from there.

I also suggest a “Brain Drain.” (Brainstorm/Brain Dump….freewrite.) This will help you even after you know your pillars, it’s actually a good habit to get in. I personally do it monthly or sooner if needed. Some relaxing music, creative uninterrupted setting, for a 20-minute scratch writing session. Jot down all of your thoughts and ideas, related or not. When that 20 mins are up highlight or circle those winning ones. Pull the best ones that fit your content pillar topics.

Your goal with all your content is to always do at least one of these, Educate, Entertain, or Inspire. Don’t forget to end every post with a “call to action.” Create Engagement!

Remember all this can be repurposed over and over once you have your 4 Pillars you are ready for consistent shares and less overthinking.

Do you still need help? Reach out to me and let’s see where to go.