Creator? Personal? Business??? Which type of Instagram account is right for you? Maybe a little of this had changed for you as your brand has changed, or maybe since META has changed? Once upon a time Personal being Super Basic, Creator, Basic, and Business, Having it All. Spoiler alert, not so much the case anymore and lots in common with Creator and Business. so let me break them down for you.

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Personal-

Can go private. So this is your stress-free, post what you want, watch what you want, like good ‘ole days of IG. But the cons are you can’t monetize and you don’t have all the contact information spots, so just dm’s.

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Creator-

“A Creator Account is best for public figures, content producers, artists, and influencers.” - META

Cannot use API Codes, so no outside plug-ins. No outside analytics, schedulers, like Later and Planoly. They might be starting to roll out the option of schedulers, but I haven’t seen it yet.

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Business-

Like a “Digital Storefront” for your business. META recommends this account for Retailers, Local Businesses, Brands, Organizations, and Service Providers.

Things to note, not as big of a music selection, only royalty-free music. But, can use outside analytics and post schedulers.

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Basically, if you want to do your thing and not worry about money, personal is fine, but I’m guessing that since you are here, money is a goal, so you probably want either Creator or Business.

These next two are extremely similar, analytics, contact options, and monetizing availabilities.

When you go to switch accounts from “Settings” it tells you what they expect out of each account, like what types of people and the best way to use, according to them. Feel free to switch and see the best fit if you are on the fence, but don’t do it too much and too often to get flagged as spam. Really, I recommend either Creator or Business. Personal is just strictly for fun, nothing wrong with that, but it won’t be to go to grow your brand or business.

I know we’re all guilty of just posting for the sake of posting, even myself, but let’s do more than just appeasing the algorithm. Time to have a chat about how to create captivating content.

1. Know What Your ICA is Thinking?

   Think about what they are thinking, asking, objections? Why haven’t they bought yet (if they haven’t)? Why did they? You can turn both of those into a post. If it was a money thing, even a post of why you charge what you charge, value. Think about what your ICA has dm’ed you.

2. Do Your Research

   Ask! Use Instagram Stories for Polls and Questions. Or a great resource, pick one word a week (I believe a week) for “Answer the Public.” Find what questions people are asking in your niche and answer them.

3. Repurpose Content You Already Have

   Repurpose one topic to fit each format of media. Example: Blog Post to Facebook Post/Live to Reel to Tiktok to Email Blast…. honestly, repurposing is endless. This blog in fact started as a FB Live in my group and is now this post, and next included in my email blast.

   Also, recycle that content! People have short attention spans, memory, and the way social media works they might not have caught the first, second, millionth time you’ve discussed something, so revisit, repurpose it!

   *I just don’t suggest recycling your photos, using the same images over and over. Not meaning using the same pictures on your different platforms, I mean recycling over and over the same images on same platform, like IG feed. Don’t do it.

4. Keep Your Content Close

   Don’t put all your eggs in one basket! Cough. Cough, Social Media. You never know what will happen to these apps, you also sign so many rights away, your content isn’t “your content” when posting, so keep it on a channel you own. Think about your blog or your email list.

5. Goal Outcome

   Have a goal in mind. What’s your purpose of every post? Is it to answer a question? Is it to direct them to signing up for your email list? What are you trying to achieve with every post? Not just posting for filler.

You got this! Now, go create some content! Excited to see what you create, might need to tag me, especially if you use “Answer the Public” love the questions people ask. Also, feel free to reach out to me if you need more advice and support, I’m here for you.