Content Pillars: Why they will Change the way you Create Content!

Do you struggle with thinking out your content? Have you had a hard time finding your right audience? Well, this could be your answer to those struggles!

But, first, WHAT do I mean by “Content Pillars”? Well, think of it like the “Pillars” of a building, but they are holding up your content. These will be your topics to cover on your blog or social media.

WHY? You want to make sure to be a niched down expert topic areas.

Niche down to 4-5 topics. It will make it easier to concentrate your energy. Focusing your attention will help you realize where you are the expert. It will also help your audience recognize you as the go-to/expert in these areas. Not only that, but it will help you plan out your content. Your 4-5 topics just set on rotation. Cuts down the “What do I write about today?” struggles.

If you are worried this will lead you to sound like you are repeating yourself, just remember it takes a person 20x before they get it. 7x before they even click or start trusting.

But HOW? Not sure what subjects your audience sticks around for? What are you known for? ASK THEM! Seriously, do your Market Research! Instagram Polls or reach out to your followers.

Think about what do you typically share about? Just review your media and jot down what topics seem to be repeated and narrow it down from there.

I also suggest a “Brain Drain.” (Brainstorm/Brain Dump….freewrite.) This will help you even after you know your pillars, it’s actually a good habit to get in. I personally do it monthly or sooner if needed. Some relaxing music, creative uninterrupted setting, for a 20-minute scratch writing session. Jot down all of your thoughts and ideas, related or not. When that 20 mins are up highlight or circle those winning ones. Pull the best ones that fit your content pillar topics.

Your goal with all your content is to always do at least one of these, Educate, Entertain, or Inspire. Don’t forget to end every post with a “call to action.” Create Engagement!

Remember all this can be repurposed over and over once you have your 4 Pillars you are ready for consistent shares and less overthinking.

Do you still need help? Reach out to me and let’s see where to go.