Let's Talk About Instagram Guides

Here's a quick and dirty guide to GUIDES on Instagram!!

The first thing you should know is when you create a guide, you aren't making new content. You are taking others’ content or repurposing your own old content and putting it all in one place. It’s kind of like a fun way to link a bunch of thoughts in one theme post. My guess is that profiles that sell a product would really benefit from this.

So I just created my first guide (check it out on @melissamcclure.co) and it seems like it could be a cool feature.

You Gotta Give it a try!

Here are Some Basic Ideas -

• Places: Recommend places in your city and beyond

• Products: Recommend your favorite products

• Posts: Recommend posts you created or saved

Guides seem to be a great way to shoutout small businesses, do a travel theme with locations, outfit inspiration, really the ideas are pretty limitless and great for potential sponsorship. And as with everything new on IG, it's best to go try it asap! The algorithm LOVES when you use all their features especially the new ones.

Remember, just like I said with stories, IG rewards those that are using all of their features! They like also highlighting their NEW features, so this is definitely one to be using in the mix.

If you want to read more, this is a good article on it - Later.com

Any questions? I can do a video on how to create one if you'd like, feel free to let me know in my Facebook Group - Eff What They Think - Combining Instagram + Business + Radical Self Love. Some of my clients in the group are already reporting a huge jump in views when doing them. Give it a shot!