Before I dive into some easy points to get that engagement to convert into sales, let’s address the elephant in the room. The whole IG world is just in a slump. It isn’t just you. It’s just a matter of fact engagement is just down in general. More people are on the app and that also means more creators. But don’t let it get you down, this is where knowing your audience will be key, which I’ll address, ICA’s (Ideal Client Avatars) are just an important topic. You may be also questioning if it’s possible to make sales when your follower numbers are such and such… And, the answer is Absolutely! Yes! The 10K Follower Swipe-up Feature isn’t all it’s cracked up to be. Trust me I’ve seen the numbers, and this isn’t just based on one account, we all see it. That swipe isn’t all it’s cracked up to be and neither are numbers so don’t worry about getting your followers to a certain number, focus on taking care of the people right in front of you! Your current audience, your people, now that’s what matters. Let’s focus on those people and how to sell to them.

Now for the fun! 5 Points of Turning Engagement into Sales:

1. Get into those DMs - Post in stories to encourage people to dm you or use their stories to start a non-sales conversation. Build up a connection, don’t be spammy, and start off with sales pitches. No one likes that.

2. Return the Love - As we like to say in my FB group, “Don’t Post & Ghost!” Reciprocate the post interaction. I want you to especially pay attention to the top 20 people interacting with you. If they are supporting you, support them back. Trust me it pays off, ties in with the “Like-Know-Trust” Factor.

3. Bring Value - Being the expert on a topic. Don’t over or under-sale your level of expertise. Play around with your amount of sales vs non-sales posts.

4. Consistency - I will preach this over and over again, but be consistent! Show up, stories/lives, like #3 build-up that connect for the “Like-Know-Trust.”

5. Understanding Your ICA’s Needs - Speak directly to your ICA. They will know you have the solution for their problem and there’s the sale.

Try it, try it all, and get back to me! If you need help and an extra little push just reach out to me. That’s what I’m here for. Also, if you want to stay in the loop, make sure to sign up for my weekly emails, especially after the recent social media outages. ;)

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Video is so necessary for social media these days! Let me help you with a few dos and don’ts to get you in front of the camera and sharing in no time!

• Do make eye contact. Look into the camera, not at yourself.

• Don’t speak to everyone in your recorded videos. You want to speak directly to your ICA.

• Do DANCE it OUT! This will help you loosen up and get your energy up!

• Don’t forget about lighting! Face a window, get some natural light, and get a ring light.

• Do get straight to the point. Live it’s ok to wait for people to pop on, but when it comes to stories and recorded videos grab their attention immediately, especially with reels.

• Do keep your camera stabilized, seems like a no-brainer, but this helps you also come across as more professional.

• Don’t talk about your appearance! Really don’t bring negative attention to yourself. Don’t fidget with your hair. Be Confident!…even if you aren’t, just remember, practice makes perfect.

• Do watch for clutter in the background. You don’t want it so plain and boring, but clutter is just distracting and it’s easy to avoid.

• Don’t forget about Closed Captioning! *Especially in IG Stories. I believe TikTok is also releasing a captioning feature too. Though there doesn’t appear to be a way in lives yet on FB, IG, or TT.

• Do create an outline beforehand. Not a script that you have to follow, but a points outline that is easy to shim if you get stuck or nerves hit. Doing this will help with some of the pre-video anxiety.

• Do NOT make it all about YOU! Focus on your ICA. You want them to relate and feel like you get them.

• Do fill the frame. Get yourself nice and close to the camera, it reads as “more confident.”

• Don’t let the fear fuel you. As I said before the more you do it the easier it gets, so get past caring about what people think, jump in and do it!

• Don’t date yourself. AKA no “Happy Monday” kind of statements, you want your post to be evergreen and relatable no matter what day the viewer comes across it.

• Do pay attention to your sound. Use your outside voice. Use those mic earbuds or just upgrade your mic. Eliminate distracting noises, even if that means being in a closet or with something to absorb the echoes.

Do you have any tips I missed? Drop them in the comments below. I hope this helped you and I can’t wait to see you show up in video soon!