The Dos & Don'ts of Video
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Video is so necessary for social media these days! Let me help you with a few dos and don’ts to get you in front of the camera and sharing in no time!
Do make eye contact. Look into the camera, not at yourself.
Don’t speak to everyone in your recorded videos. You want to speak directly to your ICA.
Do DANCE it OUT! This will help you loosen up and get your energy up!
Don’t forget about lighting! Face a window, get some natural light, and get a ring light.
Do get straight to the point. Live it’s ok to wait for people to pop on, but when it comes to stories and recorded videos grab their attention immediately, especially with reels.
Do keep your camera stabilized, seems like a no-brainer, but this helps you also come across as more professional.
Don’t talk about your appearance! Really don’t bring negative attention to yourself. Don’t fidget with your hair. Be Confident!…even if you aren’t, just remember, practice makes perfect.
Do watch for clutter in the background. You don’t want it so plain and boring, but clutter is just distracting and it’s easy to avoid.
Don’t forget about Closed Captioning! *Especially in IG Stories. I believe TikTok is also releasing a captioning feature too. Though there doesn’t appear to be a way in lives yet on FB, IG, or TT.
Do create an outline beforehand. Not a script that you have to follow, but a points outline that is easy to shim if you get stuck or nerves hit. Doing this will help with some of the pre-video anxiety.
Do NOT make it all about YOU! Focus on your ICA. You want them to relate and feel like you get them.
Do fill the frame. Get yourself nice and close to the camera, it reads as “more confident.”
Don’t let the fear fuel you. As I said before the more you do it the easier it gets, so get past caring about what people think, jump in and do it!
Don’t date yourself. AKA no “Happy Monday” kind of statements, you want your post to be evergreen and relatable no matter what day the viewer comes across it.
Do pay attention to your sound. Use your outside voice. Use those mic earbuds or just upgrade your mic. Eliminate distracting noises, even if that means being in a closet or with something to absorb the echoes.
Do you have any tips I missed? Drop them in the comments below. I hope this helped you and I can’t wait to see you show up in video soon!
