Dollar.Eighty Method for Engagement

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Getting the most out of the Dollar.Eighty method, get that engagement!

Okay, let me back up a little, you probably are asking what is “$1.80”???

Fair enough. “Dollar.Eighty” is a method created by Gary V. to help create engagement and growing followers on Instagram, by “putting your 2 cents in.” Aka, your comment = 2 cents, get it? Lol! So put in your $1.80; 10 comments on the top 9 posts under 10 different hashtags: 90 comments a day to see growth. What makes this easier and work, is now there is a Chrome Plugin for the Dollar.Eighty method to help you find and connect with other profiles.

The plugin even helps you monitor your commenting goals. It tracks the amount you have done through the plugin. It cuts down on your time by saving comments, in case you want to reuse them.

The Dollar.Eighty site also allows you to do up to 10 comments a day for free but ideally, you want to do 90 (if you have time and are really committed to the growth).

You are also able to save your top 10 hashtags through the free version, but with the paid or free month trial, it also lets you save location tags as well as more comments, etc.

Now, what does all this mean for you and how do you make this work to help you?

Know your ICA (Ideal Client Avatar). The more specific the better! You aren’t searching based on your hashtags, but their’s. Like I may use “#BossBabe” but it’s big and broad, and my ICA may use a niched down like “#etsysmallbusinessseller.” Or like I would be “#WeddingPhotographer” but my ICA would be “#ISaidYES” or “#Engaged.” See the difference? So think of your client, who you are trying to help. Who you want to sell to. What kind of person are they? Their demographics or psychographics.

Are you a location-specific business? Then you want to look at where, physically what locations your client would be, what park, what stores. *This is where the paid version helps a little more than the free one.

So think about your ICA, the more specific, the more you know about your ICA the better in helping you to spot them. (Plus, it’s easier to speak to 1 person than it is to address the masses.)

Another big thing that will help you get the most out of the Dollar.Eighty challenge is to make sure your Bio is Optimized! When you are commenting, and your ICA goes to your profile, they want to see clearly what you do. What problem do you address? What do you solve? Make your value clear. They want to see themselves reflected in your bio.

Last but not least, as always, have good content! (I know we’ve addressed this one, but it’s worth repeating.)

So truly, try to take on the challenge, and best of luck with your growth! Have questions? Want me to help you find the right hashtags or help guide you towards your ICA? Feel free to reach out. I would love to help you!